In a world of acai bowls, matcha and hot room yoga, it comes as no surprise that we are constantly on the prowl for the next trend. Well, I’ve found this season’s, and I promise that it’s as easy as staying in your pajamas all day — because that’s essentially what it is.

Allow me to introduce you to hygge (pronounced HUE-gah, not “heeg”), a Danish ritual that accentuates the necessity of comfort and small yet significant pleasures. Hygge is all about coziness, repose and tranquility of mind. It encourages us to pursue turtleneck sweaters, hot soup and mountains of fluffy blankets. On cold, dark and rainy days, there’s nothing more perfect than coziness and warmth at home. After all, no one does winter like our neighbors up north! Hygge originally came into place due to the winters in Denmark being so dark and cold. Beyond coziness, it’s an entire attitude and way of life that the Danish people have adopted to remain optimistic even in poor weather.

This concept isn’t just food for thought. It’s been implemented on the runway, in interior design and in our everyday actions. America’s “royal family,” the Kardashian-Jenners, incorporate athleisure and other comfortable clothes into their everyday style. Scroll through Pinterest and you’ll encounter a plethora of minimalist, chic and casual home decor. Hygge has even made its mark in the high fashion universe, as seen in Balenciaga, Sacai, Victoria Beckham and more.

But why exactly do we want to participate in hygge? The answer is fairly simple: Denmark is one of the top 10 happiest countries in the world (at least according to National Geographic). Every image of Denmark I’ve ever seen features a bunch of people smiling around a dinner table, or enjoying a picnic at a park. In fact, have you ever even associated the Danish with feelings of sadness or resentment? I seriously doubt it.

This is why I can’t help but wonder if hygge is secretly a gift from the Danish intended to loosen up all the ultra-serious Americans running around and freaking out, and instead immerse them in bliss — even if it’s only for a while.

Hygge may be hard to embrace at first since we’re so used to the hustle and bustle of the 101 freeway, accompanied by rush hour traffic and smog. But hygge allows us to avoid the disorder of urban life and take a step back. Too tired and busy to enjoy a nice gelato excursion on your Saturday afternoon? Try some butternut squash soup at home instead. Too cold to go hiking? Stay on your couch with a nice mug of hot cocoa and watch “10 Things I Hate About You” unapologetically.

Beyond wool socks and mint tea, there’s an underlying message from hygge that resonates so deeply with everyone. Hygge reminds us to enjoy each and every moment, however simple and trivial some of them may seem. Hygge implores us to appreciate our friends, our family and — most importantly — ourselves. Hygge tells us to throw an internal celebration every time we cross something off our to-do lists, to reserve some time for good feelings, to implement self-care and to cherish our creativity.

So go ahead and pursue hygge — after all, it can at least get you to splurge on some new pajamas.